06 Feb VIARCO IN CREATIVEWORLD 2017
For the 5th time, Viarco at Creative World.
It has already become mandatory for Viarco to be present at CreativeWorld in Frankfurt, the largest world fair of Visual Arts Material.
This year the factory went with us, we took some pieces that are part of the factory’s functioning and we presented ourselves in Germany in a natural way, without decoration masks. The reaction was fantastic, to the point of, at certain times, being the stand of communication between customers and visitors.
This year one of the novelties were the Morphe drawing tools developed in a collaboration with the collective with the same name, creating a natural smile of wonder and interest to those who had no idea what it was.
Another novelty was the Vintage collection, a project made under the wing of the designer Paulo Marcelo, produced within the purpose of his doctoral thesis, proving that the Portuguese design of our past does not need words or explanations to be enjoyed anywhere in the world.
In each year the responsibility increases, and we like it.
Creative World